Aashish Walia is responsible for Marketing at IndiaFirst Life Insurance Company Ltd. His portfolio includes Advertising, Marketing Communication, Regional Marketing, Digital Marketing, Employee Loyalty, Channel Loyalty, Rewards & Recognition and Customer Engagement. Prior to joining IndiaFirst Life Insurance, Aashish has worked in marketing and client servicing roles in Banking, Insurance, Telecom and Retail. He has also spent time in Direct Marketing and loyalty industry.
Aashish believes in ROI based marketing strategy and generating value for the business working as an integrated team with sales and marketing. He has been in the jury panel at Effie India. Aashish is a B.Com graduate with post-graduation in marketing and systems. He is also a REIKI practitioner and teacher.