Abraham Alapatt is a Marketing & Customer Service professional with over 18 years of professional experience at senior-strategic levels spanning across: Ogilvy & Mather Advertising, an international Internet Solution Provider start-up, Reliance Capital, DCB Bank & Future Generali Life & General Insurance companies.
During this period, he has led the Advertising, Marketing, E Commerce & Customer Service teams across these enterprises.
He currently leads the Marketing and Customer Service functions of India’s largest and respected integrated travel services company – Thomas Cook (India) Limited.
Abraham’s strengths are in the areas of marketing/brand strategy formulation, implementation and management; integrated brand and corporate communication; advertising; PR/media relations; market research, customer service and customer-centric marketing from ideation to process engineering.
Abraham’s articles, opinions and interviews feature in various Brand & Marketing forums, portals and publications such as Campaign India, agencyfaqs, exchange4media, mxmindia, Brand Equity, 4Ps etc.
He was a speaker at the World Brand Congress, Mumbai in 2010 and the Great Indian Marketing Summit in 2012 and been on various Marketing and Customer Experience forums.
He has judged the “Effies” in India for 3 years in a row as well as been on the jury for Pitch Magazine’s Golden Mikes Radio Awards, Campaign India’s Digital Crest Awards 2013 and EEMA 2013 among others.
Abraham was also one of only eight “Futurist CMO” Hall of Fame inductees from across India for 2011-12 and in October 2013 was voted among the "50 Most Talented CMOs of India" by the Asian CMO Council and World Brand Congress