Alok Nanda is the Founder and CEO of Alok Nanda & Company-India’s only Brand and Communications Consultancy focused on the lifestyle and luxury space. Alok started his career with the legendary creative agency-Trikaya Advertising, where he rose to become National Creative Director and then member of the Grey Asia-Pacific Creative Board. He set up ANC in 1999 to bring together for the first timed the worlds of advertising, design, experience design and branding - under one roof. This multidisciplinary approach has helped build brands like Taj Hotels, Arrow, Wrangler, Sula wines, Lodha, Barista, Ambuja and Marico, to name a few.
ANC under Alok’s leadership has forayed into specialist areas such as envisioning ‘purpose’ for corporates, leveraging art to sell brands through Brand Canvas - a JV company, Hyphen - a brand engagement company, and Filter - a design lab. A multi-award winner, Alok is known for his exacting standards and attention to detail - both which he considers not negotiable in the premium consumer space. Alok is an avid collector of wine and antiquarian books.
ANC (Alok Nanda & Company) under Alok’s visionary leadership has won esteemed awards in India and abroad.One such award won by Alok is the prestigious ''The Leading Hotels of the World - Chairman's Award” for two consecutive years ( 2006 and 2007), for the print campaign for the Taj Luxury collection. ANC being the only company in the world to have won this award twice in a row.