Alok Saraogi is the Head of Brand Marketing and Corporate Communications with Ashok Leyland, India’s second largest commercial vehicle manufacturer.
With over 20 years of experience spanning FMCG, services and advertising, across automobile, retail, aviation, Internet services and advertising. Immediately prior his current assignment, Alok was head of the brands portfolio at Futurebrands (the marketing services arm of the Future Group) managing the portfolio of private labels across apparel, FMCG and consumer durables.
As the Global Brand Com head for Jet Airways, Alok led the airline’s international foray in to new markets - including Europe, America and ASEAN. At Jet Airways he also led the project to re-position the airline, re-design its brand identity and implement it across the network.
In earlier roles as the Head of Strategic Planning at Bates Bombay and also Contract, Delhi, he was responsible for new business acquisition, consumer research, insights mining, creative ideating and providing counsel to clients across FMCG, financial products, retail and service industries.
He looked after National Alliances and Client Servicing for Indya.com, one of the most recognised horizontal portals in India and has also worked with leading communication agencies such as Lowe Lintas, Contract, Leo Burnett and Bates.
Alok is a known speaker at seminars and conferences across the country and frequently invited to speak on subjects ranging consumer behavior, marketing insights and the digital space. He has been recognised as among the 50 Most Talented Brand Leaders of India at the Brand Leadership Awards of the World CMO Council in February 2013. In the same year he was also nominated Marketer of the Year – Auto Commercial Vehicles – at the Leadership Awards by the International Advertising Association.
You can reach out to him on Twitter at twitter.com/alosara