Arnika Dixit -Vice President-Marketing, Head of Central Marketing Organization, Ameri-can Express, India. Arnika currently leads the integrated marketing organization for American Express in India and is part of India Business Leadership Team. She leads a team of marketers working across all Lines of Business of American Express in India: Consumer Services, Global Corporate Payments, Merchant Services and Global Prepaid. Functionally, she is responsible for Customer Marketing, Brand and Marketing communi-cations, Loyalty, Digital Capabilities such as Online and Cross Border commerce, Social & events. Arnika has held multiple roles within American Express starting from Member-ship Rewards, Customer Engagement to Product Management, Lending and Insurance. Arnika is a post graduate in Management and is a bachelor in Honors in Economics.