Atindriya Bose is leading Trringo.com Limited, a digital business enterprise in the area of Farm Mechanization through a ‘Pay-per-use” platform approach. Trringo.com is a Digital organization which is part of the $ 19 billion Mahindra Group.
He has 22 years of experience in Consumer Products & Digital businesses spanning Consumer Electronics, Beverage Alcohol, e-Commerce and Digital media. He has been involved in Digital commerce businesses since 2003 and have helped establish a range of businesses in India with Rediff.com and Sony PlayStation.
With Trringo.com, he envisages to introduce Digital Innovation into a high impact area of Indian Agriculture. He leads the technology development strategy as well as business operations to establish Trringo.com to enhance access to Farm Mechanization by Indian farmers.