Atul Phadnis

  • Atul Phadnis

    Founder & CEO, What's-On-India

    Atul Phadnis is a Technology Entrepreneur and a domain expert in Digital Television. He is currently CEO of What’s-ON (a company he had founded) and GM (Asia Pacific), Gracenote.

    As a start-up, Atul led What’s-ON to raise its Series-A and Series-B funding rounds from Silicon Valley funds – Sequoia Capital, Nexus Venture Partners and Intel Capital and successfully create a model specializing in TV Search, Recommendations and Analytics across Asia spanning 16 countries including India, Jordan, Indonesia, Saudi Arabia, Qatar, etc with some of the largest Cable, Telecom and Satellite TV operators as its customers. In 2010, Forbes adjudged What's-ON to be one of the 5 hottest “New Ventures to look out for” while CNBC-TV18 named Atul as one of the Top 10 Young Turks of 2010. In 2012, he led What’s-ON to make 2 critical acquisitions including one in Jordan, Middle East.

    In 2014, What’s-ON was acquired by Gracenote/ Tribune Media - who are the Global leaders in TV, Movies and Music metadata technology. Atul’s role in the merged entity is to spearhead initiatives in the Asia-Pacific region.