B G Krishnan (BG) is the Founder & CEO of eShakti.com P Ltd, an online women’s fashion brand that is ranked #1 in the USA for custom-clothing serving the mainstream American market. What drives him is the opportunity to build a global fashion brand from India.
His career has included heading sales and marketing in consumer product companies in the first half of his career until he turned entrepreneur via a media sales business. The arrival of the internet made it clear that brand marketing and distribution will change in unprecedented ways but most of all it would be possible for small companies offering great value to compete with bigger ones, and that too across geographies. As a brand marketing person, the internet was an exciting development for BG! This led to the launch of eShakti in 2001, with Angel Investors from the USA, as an online retailer that sold lifestyle products from India to the Indian diaspora. From there, eShakti, sensed a much larger opportunity in the mainstream American market, and made a decisive change in 2008 to fashion clothing for American women.
eShakti raised Series A venture-capital funding from IDG in 2011 and Series B from IvyCap and IDG in 2014, helping the company to register a steep 10x rise in top-line over the last 3 years.
BG earned a BSc in Physics from Loyola College, Chennai and an MBA from Jamnalal Bajaj Institute of Management, Mumbai.