Brand Capital

  • Brand Capital

    Brand Capital is a part of Bennett, Coleman & Co. Ltd. (BCCL). We work with young businesses in creating iconic brands for our clients by putting the unmatched might of our media offerings along with our brand building expertise. At the core we engage with growth- oriented Indian entrepreneurs; established as well as new-gen; to provide funding for long- term advertisement solutions. To augment the core offering of Brand Capital as above, we have 3 more solutions offered - Brand Estate, SpringBoard & BrandScope.

    Brand Estate helps to propel real-estate brands to top-of-mind by providing innovative brand-building solutions. Spring Board helps to propel Asset-light concepts into Super Brands through the infusion of high-decibel advertising. At BrandScope we create brands, positioned at different consumer segments with the ability to straddle multiple content, experience and product categories. Our aim is to help businesses targeting similar consumer segments to ride on the equity of our power brands.

    We also work closely with the investor and mentor eco-system through our initiatives like ScaleUp and Propel, which bring budding young businesses in deep contact with investors and experts to help develop strategic direction and access to capital.

    Most trusted brands in India and globally have an underlying common thread - a sustained Brand Building effort. At Brand Capital our mission is to ideate, articulate and establish our client’s business growth potential through the Branding prism. Through our unique and pioneering models, Brand Capital is poised to provide critical leverage for brand-led growth and value creation.