CVL Srinivas (Srini) is CEO - GroupM, South Asia since January 2013. GroupM is the world’s largest media investment management company and is part of the WPP Group. Srini has championed a transformation program at GroupM India to make it a future ready organisation. Under his leadership GroupM India has won a record number of new businesses, incubated several path breaking initiatives in digital, mobile, content, data analytics and won numerous prestigious awards.
Srini is a media industry veteran of over 20 years. He was part of the startup team at HTA-Fulcrum India's first dedicated media agency that was created for Unilever. After the formation of GroupM, Srini helped set up Maxus across Asia Pacific as its first regional CEO. Srini had a successful stint with Madison Media and played a key role in scaling up this local agency to a leadership position.
He is a Mechanical Engineer from BITS Pilani and Post Graduate in Business Management from XLRI Jamshedpur.