His journey from having being born in a small village in Haryana – India; to having worked in major cities of the Indian sub-continent and South East Asia, gives Dalveer Singh an edge when it comes to understanding the dynamics of the emerging markets. The fusion of culture and the contemporary clearly reflects in his ideas and solutions.
It is his extensive travel across the length and breadth of India and other parts of the world that fuels his comprehensive knowledge on emerging markets and drives his ability to come up with deeper consumer insights.
He has been a pioneer in successfully implementing and replicating the Indian model on Rural & Low Income Consumer Marketing in 10 other emerging markets including the sub-continent (Bangladesh, Sri Lanka), Morocco, Indonesia, Vietnam, Philippines and South America (Brazil, Mexico & Argentina). This makes Dalveer the one single name today that clients identify with to reach the growing segment of consumers in the emerging markets.
After having served at leadership positions across the Indian subcontinent and South East Asia at agencies like Ogilvy Action, 141 Worldwide and at Reliance ADAG, Dalveer channeled his expertise to successfully set up Dialogue Factory – a GroupM experiential marketing agency aimed at breaking market clutter through Talkability, Word-of-Mouth and Brand Advocacy. Here he has been creating memorable brand experiences for consumers and building business for some of the high-profile clients like Unilever, Colgate, L’Oreal, Pepsi, Lenovo, Dell, Citibank, HSBC, American Express, Castrol, Flipkart, Titan, Kellogg’s and Google by helping them create stronger consumer connect across geographies.
By challenging the traditional and breaking conventions over the last two decades, Dalveer has turned many a start-ups into stars across business categories. In his eventful career, of which he has spent 16 years with WPP, Dalveer has garnered glory at various Advertising & Marketing award shows for his strategic acumen and path-breaking work.
Apart from marketing, exploring new places and learning from life is Dalveer’s raison d'etre.