After a three-year course in Hotel Management and an MBA in Finance from Symbiosis, Dheeraj Gupta set out to try his hand at business.
He set out to do something most unique and innovative - brand the vada pav. At Jumboking, the retail QSR chain he founded in Aug 2001, he standardized the vada pav, made it a scalable model, and took it to markets outside of Mumbai, giving it a national presence.
Recognized as one of the youngest thought-leaders in the franchising industry, Dheeraj has won several awards in this field such as the Award for New Concept Franchising and Award as Innovative Franchisee model in 2007. A member of the jury of the ET retail awards in 2010, he also chairs the Certification Committee for Franchising Association of India. In March 2014, he authored a knowledge paper on Franchising, which was applauded and well received by the industry.
Dheeraj's approach has been pioneering, with an unrelenting focus on innovation and operational excellence.
Thanks to his methodical and meticulous approach, whether product or service, everything is standardized, operations are simplified, and all of this is put in manuals for easy and smooth execution. He firmly believes in the power of innovation. This trait is thus encouraged in his team and by his extended family of franchisees too.
It's not just about grey matter for this pioneer. Dheeraj recently completed the 42 km run at the Standard CharteredMarathon and running is a daily morning habit. Sprinting past different neighbourhoods, he observes the flow of people at work, no matter which part of the globe he's trotting. An avid reader of business biographies, the ace businessman is also interested in books that focus on personal growth, mastery and innovation.