Dr. Pratima Sheorey is the Director of Symbiosis Centre for Management and HRD Pune, India. She did her PhD from Symbiosis International University and MBA in Marketing from the University of Pune. She has more than 20 years of experience in the academic and corporate sector. She has worked in companies like ORG-MARG (now ACNielsen), the Hero Group and others in corporate sector and has been a faculty at various Institutes of Symbiosis International University (SIU). Dr. Pratima has been an invited speaker at many national and international fora through AACSB, various corporate and non - governmental organizations. She has been a regular visiting faculty at Telecom Ecole De Management, France for Marketing Management. She has worked in the area of Market Research, Training & Consulting and Business Development. She has trained executives in many organizations in India and abroad in various behavioral and functional programmers like Service Orientation, Selling Skills, Creativity and Innovation etc. across levels. She has been instrumental in guiding her students in various national and international student competitions where they have won accolades for the institution. She has published many papers in reputed journals and participated in many conferences in India and abroad.