Gajjender Singh Yadav, 29, is a co-founder of 4S Foods, an initiative to provide organic & healthy food items to all households in Delhi & NCR region.
Gajjender aims to make 4S Foods a one stop solution for one’s all daily kitchen needs. To start off with, he is providing unadulterated & 100% farm fresh milk & other similar dairy products in Delhi & NCR region. His vision expands to developing cluster of organic dairy farms in Haryana and Rajasthan, revolutionizing the dairy cycle by using technology in dairy farming and streamlining the current farm gate price model in the country.
Arguably, 4S Foods is 1st player to introduce 100% farm fresh unprocessed milk, in glass bottle packaging and with a subscription model in India. Academically, Gajjender is a management graduate from Shri Ram College of Commerce, University of Delhi. Post qualification, he served french market research firm Ipsos for over 4 years. He has been actively involved in his family’s business operations from his early days, dealing in petroleum retail trade initially to maintaining orchards. With an inclination of providing quality food to the households, he started 4S Foods in January-2013, which is now one the leading premium milk brands in NCR region, serving more than 400 families daily.