Harish Bijoor is a Brand thinker and practitioner. He runs a unique boutique consulting outfit branded “Harish Bijoor Consults”, a brand name that has a consulting presence across the markets of Hong Kong, Seattle, London and the Indian sub-continent. He has spent his career across aggressive realms of FMCG, Telecom and Consumer Durables. He is considered a marketing practitioner and thinker who is ahead of the consumer thinking curve, year on year.
He is an actively sought public speaker in the country at forums that relate to General Management, Marketing, Sales, Retailing, Consumer Behaviour, Techno-branding and allied areas. He has recently published a book titled, “Marketing Trends – Smart Insights into the world of Indian Business” He is currently involved in his second book on core-branding. The book is titled, “Brand Irrationals: a fundamental journey into brand-think” Harish has simultaneously been commissioned to write a book on “Customer Service mechanisms” at play in contemporary marketing contexts.
Harish is actively involved in research relating to Rural Consumer Bahaviour, Rural Retail Networks and Trade mechanisms at play. The current research exercise he is involved in spans a 6-year period covering 84,850 consumers across India.