iPay with its expertise has simplified the process of bringing offline buyers, local retailers and sellers to a single integrated platform called Business in Box through its brand Dukanline (Apki Local Online Shop). The local retailers serve as the cash points for IPay. Customers can browse through the products on the tablet and select those they would like to purchase. if customer has any product related queries as Retailer may not have knowledge of 1000s of products sold on platform or he is un educated. The retailer then simply needs to enter the customer’s phone number into the tablet to receive a call from the iPay call center within 3 seconds. Then well - trained executive from call center knows what product customer is looking in the tablet Call center executive will provide all required information regarding the product. Post finalising the products details, iPay confirms the booking and accordingly the customer pays cash and takes receipt from the retailer. iPay connects the seller and retailer for the shipment, which is then transported directly to the customer, or the retailer based customer preference.