Jitendranath Patri, is currently the Chief of Marketing & Head of Customer Loyalty for Central. Central is the fashion department store from the Future Group and is located in Bangalore.
His journey has taken him through the world of advertising, Direct Marketing & database management where he spent close to 12 years with Mudra, JWT, WCJ, RMG Connect & IQMen Data Solutions; IT marketing with SAP & from 2008 he has been with Central.
In the last 8 years tenure at Central he has played a pivotal role in making Central a fashion destination; in launching the Loyalty Program - which in the last 4 years of its launch contributes to 78% of overall sales.
He is presently working on bettering customer experience at store; using social media to better engagement with loyalty customers.