Jose, or JTR as he fondly known, has played a large role in enhancing the equity of the brand Orange County. In addition to winning Asia Responsible Tourism Award and two other prestigious awards at the World Travel Awards 2009, London, Orange County and their marketing team can rightfully claim credit for turning hitherto unknown Coorg into an international tourism destination. With over ten years of experience in marketing luxury resorts in the domestic and international markets, he strongly believes that the key to growth lies in building brands with a strong equity. Besides ideating and implementing new, innovative marketing ideas like Lifescapes (Currently nominated for the World Leading Digital Online Marketing Campaign by World Travel Awards 2010), he has not shied away from revisiting established brand stratagems. Jose firmly believes that every brand must influence the ecosystem it operates in, and here he has been able to integrate an environmental and cultural conscience within the Group business philosophy by spearheading Orange County robust Responsible Tourism policies.
Jose is a devoted family man, and his evenings are devoted to his wife and three children. Besides being a keen collector of South Indian art and antiques, he enjoys a round of badminton or two, plays the guitar with panache, sings tenor in a western classical choir and boasts an eclectic collection of music ranging from Carnatic/Hindustani to Contemporary Jazz/ classic rock. He is also closely involved with the Church and various charitable causes.