Kashyap is currently spearheading the ecommerce and all multi channel initiative for Infiniti retail (A Tata Enterprise) in the capacity of Business Head. His role is charted with developing strategy, preparing business plan with successful execution and operating P&L responsibility for massively-scalable and economically sustainable platforms that help extend the reach, growth and value as a standalone business vertical within Infiniti retail ltd. He comes with a strong 360 degree experience of working in various critical ecommerce functions like Internet Marketing, Product, Category Management and Operations. After working for 10 Years into ecommerce industry with some of the major players like eBay, Novator and Rediff, he has developed a bird’s eye view for this industry. He enjoys to work with a entrepreneurial bend of mindset and build things from scratch.
He was a core part of Baazee.com team (Oct 2001 to May 2006) and worked in various roles of category management and later in Marketing at eBay Motors India (eBay bought over baazee in Jun'04). He was instrumental in building the Computer & Peripherals category which contribute for more than 30% of revenues for the company. With eBay Motors as Buyer Marketing Manager; he prepared the blue print of entire dealer buyer marketing program and finally rolled out successfully.