Lakshmanan (Lux) Narayan is the CEO and Co-Founder of Unmetric Inc, the Social Media Benchmarking company. The company's SaaS platform is is a pioneer in the social media competitive intelligence space, and is fast carving & owning a niche for itself in providing unique analytics across social media platforms like Facebook, Twitter, YouTube & Pinterest.
Unmetric has operations in the US & India, and Lux divides his time between these geographies. He is also a volunteer and co-founder at ShareMyCake.org (a section 25 company), and a director at Vembu Technologies.
A graduate of IIT Madras & IIM Calcutta, the greater part of his 17 years of work experience have been at the helm of startups. The remaining years encompassed various roles in advertising, media and entertainment - at Lintas and Initiative Media, Middle East, and a brief stint at the erstwhile Amitabh Bachchan Corporation.