Namrata Bostrom drives the commercial aspects of the company. She combines a background in management consulting with a love for fashion and a flair for marketing and branding.
Namrata’s vision is to grow POPxo into India’s largest digital media platform for women, helping readers learn about new trends, identify the best merchandise, and make informed purchase decisions. She also wants to help kick-start the emerging field of native advertising in India, offering to brands a range of innovative digital advertising formats that are both engaging and cost-effective.
Namrata has lived and worked in 4 cities around the world, growing up in Delhi, attending University in Oxford, and working in London and Singapore.
In London, Namrata worked with EDITD, an innovative fashion data analytics start-up, helping them grow sales and define the product roadmap. Prior to that she spent three years with the Boston Consulting Group where she worked with some of the world's largest banks and retailers, on pricing, new market entry and operational efficiency projects.
She has a Masters in Economics from Oxford, where she was a Rhodes Scholar, and an MBA from London Business School, where she was a C200 scholar. Namrata also led London Business School's flagship entrepreneurial leadership series (the TELL Series).
Namrata is an incessant traveller, hopping across continents in a bid to discover local cultures through hidden cafes, restaurants and bars. She's been known to attempt to recreate those local cuisines (with limited success) in her own kitchen.