News Corp VCCircle E-commerce Summit
Back to basics - building businesses on customer - centric unit economics
Gone are the days when most e-commerce players operated only on discounting based business models. With investors sniffing around to invest in e-commerce companies that display a strong revenue model, discounting is no longer the name of the game for e-commerce players. Moving over from an era of freebies, massive discounts and under-pricing, entrepreneurs and investors have become wary of their cash burn rates. Sustain or perish seems like the new mantra for start-ups and investors. How can companies then, ensure sustainability alongside profitability?
With hundreds of start-ups mushrooming every month, to increased funding from private players, the need for a positive unit economics has never been stronger. Positive unit economics, vouch investors, sheds more realistic light on a company’s business performance. With companies taking cognizance of this, start-ups and e-commerce players are shifting gears from discounting, freebie based business models to a revenue model based on unit economics. This, coupled with leveraging artificial intelligence in boosting online sales has led to emergence of newer business models. All this combined with big ticket investments and a larger appetite for risk taking, e-commerce industry is slated for monumental growth.
Add to this, the Indian government’s recent initiatives such as demonetization and emphasis on creating a cashless economy, the development of the e-commerce sector is estimated to reach a multi-fold growth.
We all agree that there is a huge scope of growth for e-commerce in India, which can be fast tracked if industry stakeholders come together on a single platform and discuss challenges and probable solutions to these. Against this backdrop, News Corp VCCircle is organizing 9th E-commerce summit on 16th June 2017 in Mumbai.
The event will focus on:
-Trends in e-commerce
-Investor outlook 2017
-Emergence of new business models
-Businesses and valuations
-Leveraging e-commerce enablers to maximize revenues viz. logistics, payments, digital marketing
-Understanding the legal aspects in e-commerce
Attend this must-go-to event powered by unrivalled content, eminent speakers and curated sessions to help you network with investors, understand the way forward for investments, build your business, maximize your returns, retain customers profitably and make connections.
09:00 am - 10:00 am
10:00 am - 10:15 am
Key Note Address: Back to basics - building businesses on customer - centric unit economics
Gone are the days of freebies, discounts and creating no-profit promotional campaigns to attract customers. For some time now, the investor and entrepreneur focus has been increasingly towards creating businesses that are profitable from start & scalable, in the next level. The key words are 'unit-economics' and 'market-fit approach'. Talks aside, has the industry been able to bring this in practise and move away from 'GMV? What are some 'sure-to-do's for the stakeholders?
10:15 am - 11:15 am
Panel Discussion 1: E-commerce 2017: State of play
India is one of the fastest growing e-commerce economies. With demonetization, start-up India, digital India and a plethora of other initiatives shaping up, India is propelled towards an e-commerce boom. However, there is also a certain amount of ambiguity among the e-commerce enthusiasts on:
• What does the future of e-commerce look like? Are we headed towards a business model based purely on unit economics?
• What will be some of the growth drivers for the e-commerce industry? Is the sector looking at evolving newer models viz horizontal vs. vertical, B2C vs. B2B, subscription commerce to ensure survival of the fittest?
• With focus moving away from growth in GMV to KPIs like unique transacting users, Net promoter scores (NPS), repeat users etc., how can e-commerce companies stay ahead in the race?
• How can we integrate various e-commerce enablers to ensure a seamless customer experience?
• The panel will discuss some of the key trends that the sector is drifting towards.
11:15 am - 11:20 am
11:20 am - 11:35 am
11:35 am - 12:35 pm
Panel Discussion 2 :The rise of new business models: Ensuring profitablility & sustainability
• What are some upcoming business models in the ecomm space that are catching investor attention? Horizontal vs. vertical businesses?
• How are these different business models leading to unit economics and increased margins?
• How to build consumer loyalties?
• What are some steps to create a market-fit product?
• How are APAC investors viewing the Indian start - up ecosystem in terms of its strategies & business models?
• Are there some spaces in e-commerce that new virgin players can enter?
12:35 pm - 12:40 pm
12:40 pm - 12:55 pm
Special Address: What I did right? Understanding the consumer psyche and build business cases around it
A latest report states that men in India shop 3X more than women, Cash on delivery remain the most preferred online payment method, 60 % of online purchases happen during the office hours!. Surprised? And these are just the top of the pyramid. This session will delve deeper to understand psyche of present day ecomm consumer, its demographics, hot geographies, impulsive categories, buying and loyalty behaviours etc. This will help entrepreneurs to align their offerings with market and investors to understand rational of market demand.
12:55 pm - 01:55 pm
01:55 pm - 02:55 pm
Panel Discussion 3: Consolidation and Exits: What is the investor thinking?
In the e-commerce sector, there are huge obstacles when it comes to generating cash flows. The combined losses of Big three e-commerce players Flipkart, Amazon and Snapdeal surged from $60 billion (Rs 6,021 crore) in FY15 to $117 billion (Rs 11,754 crore) in FY16. However, on other hand, the online shopping trend is forecasted to increase by 45% annually in the next 2 years. Considering the balance between opportunities and risks, plainly, the investors stand to gain by consolidations or exits. However, some might also consider re-investing. This panel will discuss what is investor really thinking?
02:55 pm - 03:00 pm
03:00 pm - 03:30 pm
Fireside Chat: Indian ecommerce and valuations
Companies don’t get valued only for business plans, GMV’s or sales but rather some crucial elements are unit economics and scalability. Of late, we saw major ecommerce players were under scanner and their changing valuations. What does this mean for the Indian ecommerce space? A fireside discussion on what’s happening and what can entrepreneurs expect in the coming times?
03:30 pm - 03:45 pm
03:45 pm - 04:45 pm
Panel Discussion 4: Innovative payment systems revolutionizing ecommerce
Though currently, CoD was the preferred choice of payments for online but post the push from demonetization; electronic payment has revolutionized the ecommerce space. Few questions are:
• Do better payment option lead to better e commerce business?
• Customer credit/lending included in payment space
• Difficulty in reaching out to the rural zones. Value offerings for an investor?
• What is infrastructural backing required to ensure cross-border transactions
• Ensuring safety and transparency
04:45 pm - 04:50 pm
04:50 pm - 05:05 pm
Legal Hurdles for ecommerce players
Allowance of 100% FDI in online business under the market-place model, prohibition of marketplaces to offer discounts and capping goods bought from one vendor at 25%, challenges faced in consolidation and exits from venture, are just some of the regulations that makes ecommerce a tricky place. This special session will discuss the most common legal turmoil’s for a startup and their solutions.
05:05 pm - 06:05 pm
Panel Discussion 5:Logistics: The game changer in e-commerce
• Role of logistics in maintaining per unit profits
• What impact will GST implementation have on logistics?
• What are the different logistic models that are evolving?
• How will companies maintain their delivery standards while catering to customers in the Tier 2, Tier 3 and rural markets?
• How will companies tackle the reverse pick –up challenge?
• How can we explore predictive analysis, packaging innovations and newer modes of delivery (delivery drones) to help translate the business model into higher productivity?
06:05 pm - 06:10 pm
End of conference
Date: June 16
Venue: Taj Lands End, Mumbai
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INR 8000 + Service tax (15%) per attendee
Early bird discount 20% off till 31st May:
INR 6400 + Service tax (15%) per attendee
Cheque/DD to be made in favor of:
"Mosaic Media Ventures Pvt Ltd" payable in New Delhi to:
Mosaic Media Ventures Pvt. Ltd.
A-83, Ground Floor, Sector -2, Noida - 201301
Ph : +91 120-4171111
Please attach a note with details of the cheque.
Name of the delegate(s), Organization, Designation, Address, Contact No., E-mail ID
You can also directly deposit cash, submit cheque or transfer online to our HSBC Bank a/c:
Account name: Mosaic Media Ventures Pvt. Ltd.
Account no: 499324051001
Branch Name: Noida Sector 18
IFSC Code: HSBC0110007
For Any Queries:
Write to email@example.com
*The registration fee does not include any travel, accommodations or other costs incurred by attendees.
There is no cash refund in case you cancel the registration from your end. We will issue a credit note for an equivalent amount which you can adjust/utilise against any of our future events (under the validity period) if the registration is cancelled at least 3 days before the event, post which NO credit note will be issued. Please talk to Sandeep / Krishna for further details.
If the event is cancelled from our end due to any circumstances, we will refund the registration amount.
Substitutions within a company are permitted through the conference date. Shared registrations are not permitted under any circumstances.