News Corp VCCircle E-Commerce Summit

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News Corp VCCircle E-commerce Summit
Back to basics - building businesses on customer - centric unit economics

Gone are the days when most e-commerce players operated only on discounting based business models. With investors sniffing around to invest in e-commerce companies that display a strong revenue model, discounting is no longer the name of the game for e-commerce players. Moving over from an era of freebies, massive discounts and under-pricing, entrepreneurs and investors have become wary of their cash burn rates. Sustain or perish seems like the new mantra for start-ups and investors. How can companies then, ensure sustainability alongside profitability?

With hundreds of start-ups mushrooming every month, to increased funding from private players, the need for a positive unit economics has never been stronger. Positive unit economics, vouch investors, sheds more realistic light on a company’s business performance. With companies taking cognizance of this, start-ups and e-commerce players are shifting gears from discounting, freebie based business models to a revenue model based on unit economics. This, coupled with leveraging artificial intelligence in boosting online sales has led to emergence of newer business models. All this combined with big ticket investments and a larger appetite for risk taking, e-commerce industry is slated for monumental growth.

Add to this, the Indian government’s recent initiatives such as demonetization and emphasis on creating a cashless economy, the development of the e-commerce sector is estimated to reach a multi-fold growth.

We all agree that there is a huge scope of growth for e-commerce in India, which can be fast tracked if industry stakeholders come together on a single platform and discuss challenges and probable solutions to these. Against this backdrop, News Corp VCCircle is organizing 9th E-commerce summit on 16th June 2017 in Mumbai.

The event will focus on:
-Trends in e-commerce
-Investor outlook 2017
-Emergence of new business models
-Businesses and valuations
-Leveraging e-commerce enablers to maximize revenues viz. logistics, payments, digital marketing
-Understanding the legal aspects in e-commerce

Attend this must-go-to event powered by unrivalled content, eminent speakers and curated sessions to help you network with investors, understand the way forward for investments, build your business, maximize your returns, retain customers profitably and make connections.

09:00 am - 10:00 am

10:00 am - 11:00 am
Panel Discussion 1: E-commerce 2017: The rise of new business models: Ensuring profitability & sustainability
India is one of the fastest growing e-commerce economies. With demonetization, start-up India, digital India and a plethora of other initiatives shaping up, India is propelled towards an e-commerce boom. However, there is also a certain amount of ambiguity among the e-commerce enthusiasts on:

 • What does the future of e-commerce look like? Are we headed towards a business model based purely on unit economics? How are these different business models     leading to unit economics and increased margins?
 • What will be some of the growth drivers for the e-commerce industry? Is the sector looking at evolving newer models viz horizontal vs. vertical, B2C vs. B2B, subscription     commerce to ensure survival of the fittest? What are some steps to create a market-fit product?
 • With focus moving away from growth in GMV to KPIs like unique transacting users, Net promoter scores (NPS), repeat users etc., how can e-commerce companies stay     ahead in the race?
 • How can we integrate various e-commerce enablers to ensure a seamless customer experience?

Ambareesh Murty - Founder & CEO, Pepperfry
Sandeep Aggarwal - Founder,
Sankalp Agarwal - CEO, TravelTriangle
Chinmay Agarwal - Co-founder and CTO, Jugnoo
Pankaj Naik - Co-head Digital and Technology Investment Banking practice, Avendus Capital Pvt Ltd (Moderator)

11:00 am - 11:15 am
Special Address: Back to basics - building businesses on customer - centric unit economics
Gone are the days of freebies, discounts and creating no-profit promotional campaigns to attract customers. For some time now, the investor and entrepreneur focus has been increasingly towards creating businesses that are profitable from start, and, scalable in the next level.  The key words are 'unit-economics' and 'market-fit approach'. Talks aside, has the industry been able to bring this in practise and move away from 'GMV? What are some 'sure-to-do's for the stakeholders?

Falguni Nayar, CEO,

11:15 am - 11:30 pm
Networking Break

11:30 am - 12:30 pm
Panel Discussion 2: What I did right? Understanding the consumer psyche and build business cases around it
A latest report states that men in India shop 3X more than women, Cash on delivery remain the most preferred online payment method, 60 % of online purchases happen during the office hours!. Surprised? And these are just the top of the pyramid.  This session will delve deeper to understand psyche of present day ecomm consumer, its demographics, hot geographies, impulsive categories, buying and loyalty behaviours etc. This will help entrepreneurs to align their offerings with market and investors to understand rational of market demand.

Avnish Anand - Co-founder,
Dharmil Sheth - Co-founder, Pharmeasy
Saahil Goel - Co-founder & CEO, Kraftly
Pranay Surana - Co-founder & COO, Flyrobe
Lizzie Chapman - Co-Founder & CEO, ZestMoney
Rutvik Doshi - Director, Inventus Advisors India (Moderator)

12:30 pm - 01:30 pm
Networking Lunch

01:30 pm - 02:30 pm
Panel Discussion 3: Consolidation and Exits: What is the investor thinking?
In the e-commerce sector, there are huge obstacles when it comes to generating cash flows. The combined losses of Big three e-commerce players Flipkart, Amazon and Snapdeal  surged from $60 billion (Rs 385,950 crore) in FY15 to $117 billion (Rs 752,602 crore) in FY16. However, on other hand, the online shopping trend is forecasted to increase by 45% annually in the next 2 years. Considering the balance between opportunities and risks, plainly, the investors stand to gain by consolidations or exits. However, are consolidation and exits simple fare? What are the strategic issues? What are some legal hurdles that organizations should consider? What are some pointers for due diligence?

Vishal Gandhi - Founder, Gandhi & Associates
Navin Honagudi - Investment Director, Kae Capital
Anshu Prasher - Director, InnoVen Capital India
Sanjay Mehta - Angel Investor (Moderator)

02:30 pm - 02:45 pm
When Downtime is Not an Option - Presentation by Karan Kirpalani, Associate Vice President - Products & Services, Netmagic

02:45 pm - 03:15 pm
Fireside Chat: Indian ecommerce and valuations
Companies don’t get valued only for business plans, GMV’s or sales but rather some crucial elements are unit economics and scalability. Of late, we saw major ecommerce players were under scanner and their changing valuations. What does this mean for the Indian ecommerce space? A fireside discussion on what’s happening and what can entrepreneurs expect in the coming times?

Interviewee - Saurabh Kochhar, Co-founder & CEO - Foodpanda
Interviewer - Manu Toms, Associate Editor - News Corp VCCircle

03:15 pm - 03:30 pm
Networking Break

03:30 pm – 04.00 pm
Showcase session
We bring our Showcase session, a curated platform that brings a set of handpicked innovative startups to make an elevator pitch to select jury of angel investors, houseful of VCs & fellow entrepreneurs. This is also an opportunity to early stage, pre-revenue, startups as well to grab investor attention.

Sanjay Mehta - Angel Investor
Navin Honagudi - Investment Director, Kae Capital
Anshu Prasher - Director, InnoVen Capital India

04:00 pm - 04:45 pm
Panel Discussion 5: Logistics: The game changer in e-commerce
 • Role of logistics in maintaining per unit profits
 • What impact will GST implementation have on logistics?
 • What are the different logistic models that are evolving?
 • How will companies maintain their delivery standards while catering to customers in the Tier 2, Tier 3 and rural markets?
 • How will companies tackle the reverse pick –up challenge?
 • How can we explore predictive analysis, packaging innovations and newer modes of delivery (delivery drones) to help translate the business model into higher     productivity?

Abhishek Bansal - Co- founder & CEO, Shadowfax    
Sivram SD - Vice President - Corporate Strategy and Planning, Ecom Express Private Limited    
Mithun Srivatsa - Co-founder, Blow Horn
Rajinder Balaraman - Vice President, Matrix Partners (Moderator)

Abhishek Bansal Abhishek Bansal Co- founder & CEO, Shadowfax
Ambareesh Murty Ambareesh Murty Founder & CEO,
Anshu Prasher Anshu Prasher Director, InnoVen Capital India Pvt. Ltd
Avnish Anand Avnish Anand Co-founder,
Chinmay Agarwal Chinmay Agarwal Co-founder & Chief Technology Officer, Jugnoo
Dharmil Sheth Dharmil Sheth Co-founder, Pharmeasy
Falguni Nayar Falguni Nayar CEO,
Karan Kirpalani Karan Kirpalani Associate Vice President - Products & Services, Netmagic
Lizzie Chapman Lizzie Chapman Co-founder & CEO, ZestMoney
Mithun Srivatsa Mithun Srivatsa Co-founder, Blow Horn
Navin Honagudi Navin Honagudi Investment Director, Kae Capital
Pankaj Naik Pankaj Naik Co-head Digital and Technology Investment Banking practice, Avendus Capital Pvt Ltd
Pranay Surana Pranay Surana Co-founder & COO, Flyrobe
Rajinder Balaraman Rajinder Balaraman Vice President, Matrix Partners | @matrixindiavc
Rutvik Doshi Rutvik Doshi Director, Inventus Capital Partners
Sandeep Aggarwal Sandeep Aggarwal Founder,
Saahil Goel Saahil Goel Co-founder & CEO, Kraftly
Sankalp Agarwal Sankalp Agarwal CEO, TravelTriangle
Saurabh Kochhar Saurabh Kochhar CEO & Co-founder, Foodpanda | @foodpandaIndia
Sanjay Mehta Sanjay Mehta , Angel Investor
Sivram SD Sivram SD Vice President - Corporate Strategy and Planning, Ecom Express Private Limited
Vishal Gandhi Vishal Gandhi Founder & Managing Partner, Gandhi & Associates

Date: June 16
Venue: Taj Lands End, Mumbai


Netmagic, an NTT Communications company, is India’s leading Cloud and Managed Hosting service provider, with 5 availability zones, 9 carrier-neutral, state-of-the-art data centers and serving more than 2000 enterprises globally. Headquartered in Mumbai, Netmagic also delivers Remote Infrastructure Management (RIM) services to various Enterprise customers globally including NTT Communication’s customers across Americas, Europe and Asia-Pacific region. The Company was the first in India to launch services like Cloud Computing, Managed Security, Disaster Recovery-as-a-Service (DRaaS) and Software-Defined Storage. Netmagic has won several awards including wins at Datacenter Dynamics Asia-Pacific Awards 2016, 5 awards at CIO Choice Award 2017 and Frost & Sullivan India ICT Award 2016.


Avendus is a new generational, leading provider of financial services with an emphasis on customized solutions in the areas of investment banking, wealth management, structured credit solutions and alternative asset management. We walk alongside high performing entrepreneurs, wealth creators and pioneers of the new age economy in their quest to outperform.

Avendus relies on its extensive experience, in-depth domain understanding and knowledge of the regulatory environment, to offer flexible solutions that enable clients to meet their strategic aspirations at any point of their growth journey. It has advised USD 6.5 billion worth M&A transactions, USD 4.5 billion worth PE transactions in the investment banking business and has USD 1.7 billion assets under management from 375+ families and corporate treasuries in the wealth management sector. It also has USD 228 million assets under management in various funds and has done 30+ transactions with value of USD 630 million i


PayU and Citrus Pay are the leading online payment service provider in 16 high growth markets, dedicated to creating a fast, simple and efficient payment process for merchants and buyers. Our various payment methods and PCI certified platforms are designed to meet every consumer’s needs.  In India, PayU and Citrus cover nearly 60% of the entire e-commerce and processes over 40,000 crores of Digital payments in India annually. PayUBiz is the industry leading payment service provider and its clientele includes the likes of Jet Airways, Amazon, Airtel, Snapdeal, Jabong, Ola, Bookmyshow, Insurance companies and many more. PayU India also has under its aegis PayUmoney,  the fast, easy and secure payment solution which can be used by anyone who wants to collect payments in India (be it Individuals, brick & mortar businesses, startups, Freelancers, Schools, Hotels, Utility companies,  Residential societies, Telcos, Insurance companies, traders, retailers etc). The

Mumbai Angels Industry Partner
Mumbai Angels

Mumbai Angels, started in 2006 is the first premium Angel network in India. The Mumbai Angels provides a unique platform to start up and very early stage companies by bringing them face to face with successful entrepreneurs, professionals and executives who are interested in and have the funds available to invest in start-up companies. Many members of Mumbai Angels have prior Silicon Valley experience. In addition to the capital of its members, the Mumbai Angels provides access to high quality mentoring, vast networks in India and abroad and inputs on strategy as well as execution.

Mumbai Angels provides its portfolio companies with a level of assistance that surpasses their highest expectations. Mumbai Angels network of relationships and their ability to leverage those relationships on behalf of their portfolio companies is unparalleled. Mumbai Angles members and their organisations have come to represent the ideal business partner for entrepreneurs who wish to start and

IBG Industry Partner

IBG is an independent not-for-profit Membership organization covering all business sectors and segments. Its headed by our President Mr. Vikash Mittersain (CMD Nazara technologies). IBG is supported by eminent businessmen from a broad range of sectors to expand its available resources for all businesses and professionals.

We have been also been active in strengthening the StartUp ecosystem at large in Mumbai, with all the stakeholders. (Entrepreneurs + leading VCs / Investors + Media + Government bodies+ Incubators / Accelerators & independent bodies like TiE.)

Indian Angel Network Industry Partner
Indian Angel Network

Indian Angel Network, India's first and largest angel network, brings together successful entrepreneurs and CEOs who share a passion to enable more early stage businesses to create scale and value. By focusing on startups, the Network addresses the current acute lack of funds available to early stage companies. The Network believes that early stage businesses require more than just money to succeed. They require close mentoring and inputs on strategy as well as execution.

Indian Angel Network currently has over 300 members drawn from across the country and some from overseas, comprising the who's who of successful Indian entrepreneurs and CEOs from diverse sectors (information on The Network has met with early success and has already invested in 100 portfolio companies including investee and incubatee companies. IAN has become the hub for innovative ventures founded by high quality entrepreneurs seeking mentoring an

Chatur Ideas Outreach Partner
Chatur Ideas

Chatur Ideas is a startup enabling platform. After acquiring Nurture Talent Academy (India’s first Institute for Entrepreneurs present across 125+ cities and trained more than 34,000 entrepreneurs), Chatur Ideas is training young entrepreneurs across Institutes and providing them access to its vast ecosystem so as to enrich the entrepreneurship culture right from foundation level.

Along with helping startups in colleges, it supports mature startups in raising funds, providing mentoring and assists them with a 360 degree execution support in building their ventures to the next level.

Currently, we have more than 550 startups under our wings to whom we have provided support in each of the above segments and access to our network comprising of almost 1500 Investors.

Pune Digital Marketers Outreach Partner
Pune Digital Marketers

Pune Digital Marketers is foremost digital marketing community in Pune, with knowledge sharing as its focus. We meet digital marketing talent, across agencies, freelancers, in-house marketers, consultants, we conduct monthly meetups and an annual digital marketing conference that helps marketers. You can reach the organizers at

Startup Grind Mumbai Outreach Partner
Startup Grind Mumbai

Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. It is powered by Google for Entrepreneurs. We host monthly events in 200 cities and 85 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies.

Startup Grind is a connected online and offline network of vibrant startup communities to help fuel innovation, economic growth and prosperity at the local level. While Startup Grind was founded in Palo Alto, California, our extended network of Startup Grind chapters are located around the world.

We believe in making friends, not contacts. We believe in giving, not taking. We believe in helping others before helping yourself. We are truly passionate about helping founders, entrepreneurs and startups succeed. We intend to make their startup journey less lonely, more connected and more memorabl

Keiretsu Forum Mumbai Outreach Partner
Keiretsu Forum Mumbai

Keiretsu Forum Mumbai is part of "Keiretsu Forum", the world’s largest angel network of about 2500 members across 47 chapters on 3 continents. Keiretsu Forum members invest in high-quality, diverse investment opportunities that focus on emerging technologies, healthcare/life sciences, consumer products, real estate and other segments with high growth opportunity.

Our members consist of seasoned angel investors, including high net worth individuals, business leaders, serial entrepreneurs, family offices, Indian corporates and early stage funds. Keiretsu Forum also enjoys synergies and close relationships with universities, incubators and accelerators and other partner organizations. These relationships facilitate the access to capital, talent, technology, and resources needed to build a successful venture.

Keiretsu Forum also offers global investment opportunities and collaborative business relationships with angel investors and entrepreneurs acros

Standard Fees:
INR 8000 + Service tax (15%) per attendee

There are two ways to register:
1) Online registration: Click Here
2) Offline registration through cheque/DD
Download offline registration form: Click Here

Cheque/DD to be made in favor of:
"Mosaic Media Ventures Pvt Ltd" payable in New Delhi to:
Mosaic Media Ventures Pvt. Ltd.
A-83, Ground Floor, Sector -2, Noida - 201301
Ph : +91 120-4171111

Please attach a note with details of the cheque.
Name of the delegate(s), Organization, Designation, Address, Contact No., E-mail ID

You can also directly deposit cash, submit cheque or transfer online to our HSBC Bank a/c:
Account name: Mosaic Media Ventures Pvt. Ltd.
Account no: 499324051001
Branch Name: Noida Sector 18
IFSC Code: HSBC0110007

For Any Queries:
Write to
*The registration fee does not include any travel, accommodations or other costs incurred by attendees.

Cancellation Policy:
There is no cash refund in case you cancel the registration from your end. We will issue a credit note for an equivalent amount which you can adjust/utilise against any of our future events (under the validity period) if the registration is cancelled at least 3 days before the event, post which NO credit note will be issued. Please talk to Sandeep / Krishna for further details.

If the event is cancelled from our end due to any circumstances, we will refund the registration amount.

Substitution Policy:
Substitutions within a company are permitted through the conference date. Shared registrations are not permitted under any circumstances.