With over 9 years of ‘digital’ experience under his belt, Nikhil currently heads the Global Content and Distribution division of Vuclip, the leading premium mobile video on demand (VOD) service for emerging markets where he is responsible for forging longstanding partnerships with key telecom operators, content and media partners, ad networks and device manufacturers.
Nikhil was amongst the first few hires at Vuclip and this provided him quasi-entrepreneurial experience and an all-round exposure into varied aspects of digital business. He was instrumental in designing the company’s business model, designing its organizational structure and serving as an expansion specialist for the markets in Africa, Middle East & South East Asia.
At present, he is concentrating his efforts on expanding the depth and breadth of Vuclip’s subscriber engagement in emerging markets of the world by making them access content that meets their interest. This entails building and strengthening the network of partnerships with content providers across various markets in South Asia, South East Asia, Africa and the MENA region.
Nikhil is also involved in Vuclip’s distribution business and has worked with leading handset brands, ODMs such as Samsung (MEA, India, Singapore), Nokia (Finland, US), Micromax and Xiaomi and browsers such as, Firefox (US, Asia, Africa), Opera and UC Web to name a few.
Nikhil began his career with Tata Docomo, a telecommunication JV between Indian multinational conglomerate Tata and Japanese telecom giant, NTT Docomo as Business Manager in charge of the Internet Business. He was responsible for handling all products and partnerships related aspects of Internet business. Some of the clients and products that he handled include Google, Microsoft, Yahoo, Facebook, Opera and Vuclip.
During his association with Tata Docomo, he channelized his efforts towards launching projects including Facebook Telco partnership (first in Asia), Opera net pack (first in Asia), Yahoo-Docomo Co branded Start page (first in Asia), Twitter on text (first in Asia), email on SMS service (first in India), Pay by Character SMS service (first time for any Telecom company), Multi screen mobile TV (first in India) and Google Search (GMAPI).
Nikhil is a computer engineering graduate and holds an MBA degree in Marketing.