Nikhil Sen belongs a one-organization man, who has moved on to becoming a successful business entrepreneur with Unibic Biscuits India. He has risen from the role of a Management Trainee in Britannia through the sales team culminating in his appointment as Head of domestic as well as exports sales. He also managed the marketing function of one of India’s most visible and vibrant companies. In early 2000, after business leadership stints in the SBUs, he went ahead to lead one of India’s most trusted brands and most sought after Food companies as Chief Operating Officer.
Mr. Sen is a strategist of repute. He is credited to have co-authored the strategy of re inventing brand Britannia and launch of Tiger brand in the mass market. His strategic initiatives include “Britannia for a life time” which made the brand relevant to various age groups through a detailed cohort analysis. This resulted in Britannia successfully straddling both ends of the spectrum i.e. health and staples on the one hand fulfilling hunger appeasement and snacking and indulgence fulfilling oral gratification on the other.