Rajshree Bakshi

  • Rajshree Bakshi

    Global Vice President - Marketing , Taj Hotels Resorts and Palaces

    Rajshree is an experienced hospitality professional with over 18 years of hospitality insights. She has a master’s in marketing and finance and joined the Taj in 1997. Overseeing the company’s worldwide marketing, brand communication, advertising and Loyalty-CRM, Rajshree plays a role in balancing the structured, analytical thinking of science, plus the creative processes of communications, with a bottom-line focus of finance.

    Her career highlights include setting up the first online customer feedback system for Taj Hotels Palaces Resorts Safaris, the first Sales force automation system and also the first enterprise level data warehouse system as a stepping stone to customer analysis.

    During her tenure, she has contributed to the organization by working on various strategic initiatives including the new brand architecture, and the earlier one. She has also been involved in development of several key award winning global advertising campaigns, creating new products including Taj Weddings, Kids@Taj, Taj Safaris, Vogue Wedding Shows, Taj Wedding Studio and anchoring many customer research and focus groups. Actively involved in brand standards and brand frameworks. Rajshree and her team work closely with hotels to ensure authentic and on brand customer experiences. Her recent milestones has been the unveiling of Tajness philosophy across all Hotels.

    Actively involved in community development in India, Rajshree has been championing the cause of education for girls over the last few years.