Ram is the co-founder & Chief Executive Officer of Rang De. He was chosen for the Ashoka Fellowship in 2012 in recognition of Rang De's game-changing efforts to lower the cost of credit. A firm believer in the social business model, he started Rang De in 2008 as a platform to raise social investments for individuals. His conviction that there is a need to lower the cost of microcredit has been instrumental in shaping Rang De's values and beliefs. Prior to starting Rang De, Ram worked as Principal Consultant for Vignette Europe Limited and has consulted for some of the world's best companies.