Rathin brings with him 22 years of experience in Sales & Marketing and running Digital Businesses. His goal is to build the Meru brand, drive consumer demand and grow the Digital Business. He is an MBA from SP Jain Institute of Management & Research. His key stints have been with the UB Group, HUL, eBay and Microsoft. Prior to joining Meru he was the CMO of a startup which was engaged in launching a coalition loyalty program.