Razorpay is an online payment gateway, backed by Y Combinator, Tiger Global, Matrix Partners, and also seed funded by Ram Shriram, Justin Kan, founders of Inmobi and Snapdeal, Flipkart CPO to name a few. Razorpay allows merchants to accepts payment online via Credit Card, Debit Card, Net Banking and popular wallets from the end customers in real-time with a key focus on better success rates. Started in early 2015 by IIT Roorkee graduates, Razorpay is today India's fastest growing payment gateway. The USP of Razorpay in the gateway business is its simple yet robust platform which is not just customer friendly but also very technically savvy. The integration APIs provided by Razorpay are some of the most advanced ones in India and hence provide ease of integration and flexibility to its merchants. Razorpay’s product is specifically designed for Indian online payment ecosystem and is hence optimised for working at low internet speeds while still maintaining high success ratios compared to any other leading gateways in India. Razorpay's cutting edge features in mobile SDKs and the ability to complete the online transaction on merchant's site(without redirection) is what makes it stand out in this segment.