Mr. Saahil Goel is the CEO and Co-Founder of BigFoot Retail Solutions Pvt. Ltd., an e-commerce enablement company that owns Kraftly, KartRocket and ShipRocket. He is also fondly referred to as the de-facto CPO, given his passion for products, growth hacking and technology. As a startup CEO, Mr. Goel’s chief responsibilities include questioning everything that impacts the business, breaking existing barriers, practicing and developing unconventional solutions from the ground up. Along with overall management of the company, he actively heads product strategy, user experience and growth initiatives. In Business with an MBA and MS from the University of Pittsburgh, PA, USA, he started his career as a Business Analyst at Max Life Insurance. Before conceptualizing BigFoot Retail in 2011, Mr. Goel was working as a Technology and Process Consultant for SDLC Partners (with Highmark Blue Cross Blue Shield). He was also a part of the founder's teams of Kasper Consulting. With product innovation deeply embedded in his very business approach, Mr. Goel’s vision for Kraftly is to scale the user base and bring in deeper technology innovation. He believes that cutting edge technology, intuitive product and data intelligence are differentiators for any business in today’s age. Krafty will be focusing on the Indian sellers' market, providing any merchant of any size with an e-commerce enablement, as per their needs and requirements. It aims to become the largest seller enablement company in India, and eventually take on the global markets. A philanthropist at heart, Mr. Saahil Goel has worked with Habitat for Humanity in the US during his college days. Now he wants to give back to the community through Kraftly and has several NGOs as sellers like Rangsutra, Peeli Dori, Raah etc. on the platform.