Siddarth Menon is Chief Marketing Officer at Drums Food International, makers of India’s first Greek yogurt – Epigamia. At Epigamia, Sid’s role is to drive growth through strategic initiatives that bring the brand essence to life across online and offline channels.
He drives awareness, experience and advocacy of Epigamia through an integrated marketing approach and uses consumer driven insights to influence product innovation and roll-out strategy.
Before joining Drums Food, Siddarth headed the North business for Colgate-Palmolive where he generated market share growth through his detailed go-to-market strategy and execution. Prior to that he was spearheading growth in volume and revenue as Marketing Manager for Colgate Dental Cream, Colgate Palmolive’s largest brand.
Siddarth holds a B. Comm degree from MMK College in Mumbai and an MBA from JBIMS Mumbai.