Sidharth is the co-founder of Treebo, a new-age affordable accommodation brand that is solving the problem of poor quality assurance in this space. Before launching Treebo, he was Vice President - Strategy & Corporate Development at Myntra where he was leading several strategic initiatives for the group. Prior to joining Myntra, he worked at McKinsey & Company for ~6 years and was a Senior Engagement Manager when he left the firm. At McKinsey, he served clients across geographies on topics related to operations, sales & marketing, organization, customer experience, and launching new businesses. His passion and experiences as a traveler drew Sidharth towards the idea of launching Treebo, through which he is trying to solve the problems he has personally faced as a traveler.