Srinivas K

  • Srinivas K

    MD & CEO, BTI Payments Pvt Ltd

    K Srinivas is a Mechanical Engineering graduate and a PGDM from IIM Bangalore (1987).

    Srini joined BTI Payments, a Bangalore based start-up JV between Banktech Group of Australia and ICICI Ventures, one of India’s largest alternative asset management companies in Dec 2014 as its MD & CEO.

    Prior to joining BTI Payments Srini was the President of Consumer Business at Bharti Airtel, where he worked for over 11 years. Srini joined Bharti Airtel in Nov’02 and as a circle CEO, led the operations of mobile services in Andhra Pradesh and Delhi. During this period, he led Airtel to a leadership position in Andhra Pradesh and laid out a strategic blue print for significantly scaled up operations. In Mar’06, he moved as the Executive Director for Mobile Services for the Eastern Hub comprising of the newly rolled out operations of West Bengal, Orissa, Bihar and North East. During this tenure, Srini helped Airtel achieve a huge scale and led the brand to a dominant leadership position, overtaking all key competitors. In Jun’08, his portfolio was expanded to include the operations of Gujarat and Maharashtra & Goa.  Simultaneously, he led the launch of operations in Sri Lanka, Airtel’s first 100% venture overseas by successfully translating the unique business model of Airtel beyond the shores of the country. From early 2009, as President-Telemedia, he led the Telemedia Business (fixed line and broadband) for over 2 years. When all the business verticals - mobile, DTH, fixed line, Airtel Money were integrated in 2010, Srini was elevated as the President of Bharti Airtel’s Integrated Consumer Business (President - Consumer Business). He was a member of the Airtel Management Board since 2009.

    Of his over 27 years of rich working experience, Srini spent his early years in Britannia Industries Limited, then a subsidiary of Nabisco, and Hindustan Lever Limited (HLL) a subsidiary of Unilever. During these years, he worked in various sales, marketing and business development roles across different profit centers and geographies. His last assignment in Hindustan Lever was that of a Business Manager-New Ventures, where he was responsible for conceiving and developing a new rural business model “Project Shakti”, using micro credit and micro financing thro’ banks.