In his new role as Chief Strategy Officer,Tushar guides GroupM’s future focused vision by harnessing data, digital and content. He works closely with regional and global teams to develop relevant solutions for emerging categories like ecommerce.Tushar had launched Digital Media business unit (Interaction) for GroupM India and build up the team and expanded services in areas like search, mobile and social. GroupM digital Media practise (MindShare Interaction, Maxus Interaction and MEC Interaction) is leading digital media solution provider with more than 140 clients.
Tushar was also part of SureWaves start-up team. SureWaves is creating the SureWaves Media Grid – An integrated Ad Aggregation, Content Delivery, Network Management, Media Planning & Reporting Platform for multiple forms of digital media other than Internet. Tushar has been speaker at various online, mobile & digital media summit and was part of IAMAI governing council.