Upendra Namburi is the Chief Innovation & Marketing Officer with Bharti AXA General Insurance, managing aspects related to Digital, Communications, Customer experience & data. He has been instrumental in setting up over 20 new products and three businesses in payments, banking and financial services during his association with leading BFSI organizations including ICICI Bank, ABN AMRO Bank (RBS), SBI Cards and now Bharti AXA General Insurance in span of 21 years. His driving force is innovative yet simple solutions that help build long term relationships with customers. He has been associated with setting up and growing digital business lines and channels for several years. He is also a columnist and a bestselling author. Upendra has authored 3 books in his journey as a writer, his latest book‘8 hours’ was launched this month.