Passionate direct marketer and CRM professional. Specialist for building CRM / loyalty framework, analytics framework and customer driven marketing. Experience in launching and managing program for fuel, coalition loyalty programs, grocery, lifestyle retail and Banking. Direct to customer marketing frameworks for banking products and services. Building campaign strategy and implementing IT solutions for marketing – campaign management tool.
Specialties: Brand Management, Data analytics, Loyalty program strategy development, loyalty program implementation, Promotions, Direct marketing, Campaign Management, Multi channel Marketing , CRM strategy and implementation Customer experience.