Vishaal R Vira

  • Vishaal R Vira

    Director, Sarjena Foods Pvt Ltd

    Mr. Vishaal R. Vira, Director at Sarjena Foods, is recognized for his in-depth knowledge of almost everything on earth and his ever inquisitiveness to learn. Even though he hails from a family of businessmen, Vishaal chose not to inherit the family business, rather earn it by hard work and sweat, the two elements that paid off rich dividends as the future unfolded.

    He has to his credit of leading his impeccable expertise to many leading FMCG companies like SM Foods, Frito, Amul, Pravin Chitale, Poorna Foods, etc.

    'Baker Street' - was formed under the aegis of Sarjena Foods Pvt. Ltd. and was acquired from Max Foods, manufacturers of Bakery products including Khari, Cookies, Toast, Nankhatai, Cake Rusk, in 2011.  Then its products were available only in 100 modern and 10 to 15 general trade stores in Mumbai.  As a result of the system oriented efforts to manufacture best quality products, Baker street has won the trust of customers and uttermost belief in the brand which is now exported in more than 20 countries. It is now present in domestic channel of modern retail outlets like Big Bazar, Food Bazar, Reliance Fresh, Hypercity, Spencer, MORE, TESCO, Apna Bazaar, Sahakari Bhandar, Haiko, Max Hyper, Magnet, Food Right, etc.