A Management Graduate with an additional PGD in Computer Management, Vivek is the Chief Operating Officer at Avenues. Prior to joining Avenues in the year 2002, Vivek has had thirteen years of experience working in critical operational and decision making positions in the areas of business development, brand management for India's leading brands during his stint in the Indian subsidiaries of some of the top global companies including WPP Group, Draft FCB and Grey Worldwide.
Vivek manages functions related to Operations, Brand Development, Corporate Communications, Customer Support and HR. His past experience in strategic business development and corporate planning has proven invaluable in determining divisional strategy, setting up of operational and performance goals that are tailored to each division and in allocating requisite resources among divisions. He also oversees the HR function and works on strategies to build human core competencies that are in line with organizational values.
Vivek is a popular speaker at various forums and is an ardent evangelist on eCommerce. He is a prolific writer and his articles on the industry have appeared in many business publications.