With a wide experience in the dairy industry since his early days, Mr. Vivek Nirmal today is an Industry veteran and the youngest CEO & MD of Prabhat Dairy Limited, also serves on its Board of Directors. Before being named CEO in 2006, the young Nirmal was Prabhat’s Director Sales and was responsible for all of the company’s Sales Operations across India, including end-to-end management of Prabhat’s Supply Chain, Sales Activities, Service and Marketing Support in all markets. He also headed Prabhat’s (NPD) New Product Development division and played a key role in the continued development of Prabhat, positioning it as “Partners in Progress” for all major MNC’s and SMU’s through strategic approach and supplier relationships, ensuring flexibility in response to an increasingly demanding marketplace. With the support from family members (Sarang Nirmal - Chairman, Kishor Nirmal - Director & Arvind Nirmal-Director), pre-eminent team of top notch industry seasoned professionals, unmatched qualities of innovation, leadership and dedicated approach have changed the landscape of entire dairy industry regionally. Mr. Vivek Nirmal is now focusing in the areas of Finance, Procurement, Projects and backward integration for the welfare and development of farmer community.
Mr. Vivek Nirmal, the mouthpiece of the Industry is also the member of CII - National Council on Dairy. He has led many CSR activities. ‘Sustainability’ as a topic is very close to his heart and that is what moves him! One has to go through the journey of the Nirmal family since 1998 to understand how they have taken cautious steps to bring the company to this level. Under Mr. Vivek Nirmal’s guidance, today Prabhat Dairy Limited is the most trusted and respectable brand and has made its presence felt all over India and is now spreading its wings in the international markets as well.