Vivek Paul

  • Vivek Paul

    Director-Digital, Sony Music


    Vivek Paul’s current portfolio is Director Digital and New Business, Sony Music Entertainment India with a special focus on Incubations, New Business Areas, Joint Ventures and Product Development.

    Sony Music India is one of the Major Labels with repertoire spanning across Film Soundtrack-Bollywood, Indie-Pop, Regional Languages, Classical and International Music. Besides, the Recording Business, Sony Music India administers: Sony ATV Publishing and IODA’s interests and has its foot print across Indie-Artist Segment (Day 1), Live Music and Talent Management. Sony Music India is a 100% owned subsidiary of Sony Corporation America.

    Before Sony Music, Vivek was Founder/Owner : Paul Consulting, a boutique Advisory and Consulting firm, engaged in bringing together : VC Funding and Digital Businesses across various verticals (Media & Entertainment, Movies, Education, Talent, Live Music & Technology) and created a 8MN$ pool across 5 Business Plans.

    Prior, was Soundbuzz India (a digital music distribution business model across SEA, Australia and India), since its inception in the Indian business and formed part of the management team, which was then acquired by Motorola in 2009. Soundbuzz was an early adopter of Digital Music Distribution business model and pioneered the effort across the region.

    1996-2000 was managing Promotions and Marketing efforts of Channel V (24x7 Music Channel) including multi-artist/multi-city tours :  Channel V Live, Channel V Music Awards, Dance Music, VJ campaigns, Music Merchandising, Branding and On Ground Activation. Conceived and executed the biggest Viewers Choice Campaign in India under The Music Awards Category – 3 years in succession. Involved with Channel V’s acquisition by Star TV India - the launch of Star Gold (24 Hour Retro Film Channel) and web business.

    Started career in FMCG, with the biggest Pepsico Franchise in India. 5 Years in the business and was engaged in the Cola Wars, Pepsi Rebranding, Consolidation of Cola Segment, Competing Coke’s India Entry and roll-out of home delivery,  PET, Cans, 500ml and 1 Lt bottles. Besides setting-up the MIS system for the Bottling Plants. In addition, executed over 500 College Music Fests and worked as Marketing & Production Crew at Yanni Live at Taj, One Day International – India/Aus and WWE.

    In the last 2 decade Vivek Paul has engaged multiple diverse industries with Music/ Entertainment business and infused innovations for the entire eco-system and its value chain.