Ajay Kelkar

  • Ajay Kelkar

    Co-founder & COO, Hansa Cequity

    Ajay has over 24 years experience across Procter & Gamble, PepsiCo, Shopper’s Stop, and HDFC Bank. Over the last 7 years, he has in partnership with the Hansa group set up a unique Customer marketing company called Hansa Cequity. The team has built up a strong profitable business based on Analytics & CRM.

    He is the Co Promoter & Chief Operating Officer of Hansa Cequity. Cequity is a Marketing Services Provider and helps its clients design engaging customer experiences by leveraging customer information using analytics, technology & marketing communication solutions.

    Earlier as Head of Marketing for Shoppers’ Stop (one of India’s leading Department store chains), he was responsible for creating a unique & vibrant loyalty program called First Citizen which is a unique Indian case study on loyalty marketing.

    Ajay was earlier Chief Marketing Officer at HDFC Bank, where he led the bank's marketing team on the pioneering path of data-led marketing analytics. The bank executed a unique data based strategy and this led to huge ROI in cross sell and up sell.