Akash Banerji is the Head, Marketing & Partnerships for the Viacom 18 digital ventures. Prior to this role, Akash was the Head of Marketing for Hotstar (2014-15) where he was responsible for the big bang launch and driving consumer acquisition.
He has thirteen years of consistent high performance in the marketing & sales/distribution domain with leading consumer centric MNCs in the area of managing & growing brands profitably. Akash has worked across various spectrums like Digital, Sports, General Entertainment & business integration (post acquisition) and led teams (marketing & cross-functional) with the aim of gaining market & mind share.
An alumnus of Faculty of Management Studies (FMS) Delhi, Akash started his career in sales & marketing working for top-notch organizations like Pepsi & Marico straddling different geographies in the country. After spending close to five years in Marico, Akash decided to move to the fast-paced world of media.