Anil V. Pillai

  • Anil V. Pillai

    Director, Terragni Consulting Pvt Ltd

    Mr. Anil V. Pillai is the Director of Terragni Consulting (P) Ltd, a niche company that offers solutions and services in the much needed space of Customer Experience, Customer Centricity, Behavioural Insights and Competitive Differentiation.

    Anil comes with nearly two decades worth of experience in the marketing space globally and in India. Prior to Terragni, he was the Founder CEO of rapidEffect Ltd, a technology organization in Analytics and Real time Performance Monitoring. It was India's first analytics product organization and was named in the Nasscom Top 50 Innovative companies’ list.

    Anil’s other responsibilities come from his various engagements in industry bodies and associations. He is the Visiting Professor of Strategy and Marketing at the Symbiosis Institute of International Business (SIIB) since 1996; an Executive Council member at the PMA-All India Management Association (AIMA) and Member - Global Editorial Board & India Chair at the Neuromarketing Science & Business Association among others.

    Anil is also currently a Doctoral scholar at the SMCU, Zurich, where his area of research is in the area of Customer Experience and Cognitive Dissonance. He is a Brain Fitness Coach and his certifications include the METT Advanced - Expert Level (Micro Expressions and Facial Profiling) from Dr Paul Ekman.

    Under his able leadership the team won "Customer Game Changer -Asia's Best Customer Experience" award at recently concluded "Asia Customer Festival" in Singapore for the work that Terragni Consulting had co created with Reliance Securities.