A veteran in developing consumer-driven technology solutions, Asutosh Upadhyay is the Chief Product & Marketing Officer at TranServ. He is responsible for spearheading the product development as well as marketing divisions of the company.
A Bachelor of Engineering from National Institute of Technology, Karnataka, Asutosh has worked across several industries and industry verticals. He started his career at TVS Motor Company before founding his own venture, TechUnified Consulting. He then headed Business Development at MindHive Labs before moving onto OnMobile in 2010. He joined TranServ in April 2015.
Having started his career in a product role in an unconventional industry – automobile – Asutosh moved into the online gaming and mobile space. This allowed him to garner insights, a problem-solving approach and outlooks across different domains. It led him to imbibe a unique, flexible perspective aiding his development into a complete product person.
Asutosh is perpetually interested in the amalgamation of consumer services and mobile, and tackles every problem from a technology powered angle. Where others would see a gap in services, Asutosh would already be devising digital solutions to bridge it. He has worked on developing consumer proposition and business roles, and has taken up key marketing responsibilities in the organisations he has been involved in.
He has handled digital marketing for OnMobile through various new-age digital platforms. It was his interest in moving on to a more consumer facing role that made him lead Marketing at TranServ before taking on the joint ownership of Product and Marketing. Given his varied interests and ever-curious outlook, Asutosh’s transition from product to marketing was seamless and synergistic. This has given him a 360 degree view on things, which enables him to be aware of the nitty-gritties of his role at TranServ and helps him to contribute significantly towards the organisation’s future growth.