A digital marketing veteran, Atul Hegde is a visionary who co-founded Rainmaker Ventures, a unique establishment that aims to fund and wholly mentor start-ups. In a world where most funds only chase valuations, Atul believes that young start-ups and entrepreneurs must be nurtured and guided with an emphasis on thorough mentoring, and not just by seeding money, which is the current trend of the day.
At an industry level, Atul is a member of the Digital Media Committee of Industry bodies like the Internet & Mobile Association of India (IAMAI). He was also the Jury Member and Advisor for the Indian Digital Media Awards. He has won prestigious awards at Cannes, Abbys, Effies, and IDMA and has launched India’s 1st Digital Media Handbook in 2010. Atul was recently awarded the top digital media professional in Asia.
Atul possesses an outspoken personality and likes to describe himself as a ‘professional entrepreneur’.
In his 20 year long career, Atul has worked across Advertising, Brand Identity Design and Digital Media Marketing. He has had highly successful stints at Euro RSCG and Vyas Giannetti Creative—both leading advertising agencies in the country. He has handled brands across Asia, Middle East and Europe. He also held the post of Chief Executive Officer (CEO) at Ignitee Digital Services Pvt and where he was responsible for the overall operations of Ignitee’s business in India and abroad.
At Ignitee, he played the key role to drive huge waves in the online space for brands such as Maruti Suzuki which has been ranked Number 1, by the Mckinsey Nielsen report for being the most successful brand in creating social media brand equity in India.
Other renowned brands under his kitty include Viacom18, Standard Chartered, Whirlpool, Samsonite, Askme, MAKE IN INDIA, among many others.
Through his vision, Atul aims to identify and nurture potentially dynamic young businesses and push them to the forefront creating globally renowned brands through the process.