Bidyut Nath

  • Bidyut Nath

    Head - Tata Group Loyalty Program, Tata Insights & Quants

    Bidyut is Customer Life Cycle Management, Loyalty and Integrated Marketing professional and is currently heading the Group Loyalty initiative for the Tata Group and has been with the Tata group for last 11 years. Prior to that he had set up the Loyalty & Analytics division of Titan and set up the enterprise wide loyalty program encircle which runs across all 1200+ stores of Titan.

    Before Titan he worked with top advertising agencies – JWT, Lintas & Digitas, in media planning one to one marketing, database n digital marketing & and with Wipro Consumer Care as a brand manager & then as an area sales manager for Wipro Consumer Care and was part of the core team who worked on the current brand identity Wipro – Applying Thought.