Bijaei Jayaraj

  • Bijaei Jayaraj

    Founder & CEO, Loylty Rewardz | @loyltyrewardz

    Bijaei Jayaraj is the Founder & CEO of Loylty Rewardz Mngt. Pvt. Ltd. In a short period since inception, he has grown Loylty Rewardz into one of the largest consumer relationship management and consumer behaviour analytics companies in India.

    With a team of over 500+ professionals who have expertise and capabilities to develop and manage large-scale turnkey loyalty solutions, Loylty Rewardz manages loyalty programs for a growing consumer base of over 1 Billion profiles in India under its flagship brand – Max Get More and enjoys more than 70% market share of all debit cards issued in India. Loylty Rewardz currently processes over 2.5 billion transactions yearly and has awarded more than 30 billion loyalty points to consumers in India till date.

    Bijaei has raised over INR 160 crores as Venture Capital Investment for Loylty Rewardz since its inception, with the Series B investment coming from Canaan Partners, a globally reputed Venture Capital firm. Bijaei is also one of the few prominent entrepreneurs in India to have offered multibagger exits to his Venture Capital investors.

    Prior to founding Loylty Rewardz, Bijaei worked with MasterCard Worldwide as the Head of MasterCard’s relationship with the largest bank in India, the State Bank Group. While at MasterCard, Bijaei was twice conferred with the MasterCard SAMEA Star Award (South Asia, ME & Africa) & once with the APMEA Star Award (Asia Pacific, ME & Africa) for his contributions to MasterCard businesses worldwide. Previously, Bijaei was the Head of Jet Privilege, the loyalty program of Jet Airways. He has also worked in the advertising industry with McCann Erickson Worldwide in Dubai, UAE.

    Bijaei earned his degree in business management as a part of the Founding Class of the Indian School of Business (ISB), Hyderabad.