Deepak Roy, Executive Vice Chairman & CEO of Allied Blenders and Distillers Pvt. Ltd., is a renowned veteran of the wine and spirits industry, holding 5% of the company's stakes.
Mr. Roy has had an impressive career spanning over 30 years in sales, marketing and general management. Throughout his glorious career, he has spent 23 years in the alcoholic beverages industry, and over 13 years as the CEO of various successful brands in the spirits sector. He also has held various assignments in marketing and general management in leading multinational companies like Glaxo, Ranbaxy, CPC, Warner Hindustan, The UB Group & Diageo.
In 1993, Mr. Roy was appointed as the founding CEO of Diageo's India business (formerly 'International Distillers India'). Today he finds his name in Diageo's history as the man who helped the company's profit grow considerably since its inception. Before joining Diageo, he has had a decade of experience with The UB Group from 1983 to 1993.
During his tenure in The UB Group, he handled various marketing and general management positions in McDowells and Herbertsons. He spearheaded Triumph Distillers & Vintners, a UB umbrella company and the manufacturers of Gilbey's Green Label. In just 10 years, he was not only instrumental in growing 2 'millionaire' brands, but also helped revive the other brands. In December 2002, he led a management buy-out in India by acquiring Diageo's India whisky business and successfully selling it for approximately 4 times more value in just over two years time.