George joined IVF Advisors in 2002 to strengthen the "Business Building" function. As a Business Manager, George has leveraged his turnaround and marketing experience to assist portfolio companies with merger integration, strategy, systems & process, recruitment, marketing, and branding. George has also assisted the Fund fine-tune its under-writing capability; supporting Fund Managers appraise pre-investment cases. He has a wide network of connections and an in-depth understanding of business segments and management teams.
In Trinethra, George strengthened operational controls and developed an annual operating plan with suitable management information systems. He used his vast expertise to reinforce the management team. On acquisition of Music Broadcast, George took direct oversight on operations of Radio City during an initial period of uncertainty caused by delay of the new licensing policy. He identified a leadership team for the business and inducted them into their new roles. George helped TTK Healthcare Services migrate to a centralized IT enabled delivery platform,which he identified along with the management as a seminal initiative to scale the growing healthcare insurance claim processing and attract good quality international business.
George is a Post-Graduate in History from St Stephen's College, Delhi University with almost 20 years of work experience, prior to joining IVF Advisors. He was Whole-time Director and Chief Operating Officer at BPL Soft Energy Systems Limited. Before this, he spent 2 years as Director - Confectionery on a restructuring assignment with Warner Lambert India. Prior, he held positions in the Foods business of Unilever in India and the UK.