Murali Krishnan

  • Murali Krishnan

    CEO, The Nilgiri Dairy Farm Pvt. Ltd

    Murali Krishnan is currently the CEO of Nilgiris Dairy Farm Pvt Ltd. part of Rs 32000 Future group. Besides the Nilgiris Brand Buisness he is also overseeing the convenience format expansion in Delhi and Mumbai for the Future Group.

    Nilgiris is a Heritage Food Brand , since 1905. With strong Manufacturing capabilities in Bakery and Dairy products the company has been focused on innovation led growth. It has a network of 155 Food and grocery convenience stores across Southern states operated through a Franchisee network. Murali and his team have been instrumental in the turnaround of the group making it one of the very few Retail chains to have turned profit able`. He has been instrumental in rejuvenating the brand and making it relevant to changing Indian consumer. Under his leadership the chain has achieved highest sales per sq ft in the industry and continues to grow at a healthy pace with a very strong Private label brand portfolio. The convenience format in Delhi and Mumbai has a network of 125 company owned stores and his team has been given the responsibility of building a strong convenience footprint.

    Future Group acquired Nilgiris in November , 2014.  Murali was CEO for 5 years , with PE fund  Actis and saw through a successful transition as business got sold to Future Group.. Prior to that he was President of Subhiksha trading services in North India for a brief period of about 18 months handling all the verticals - Supermarket, Pharmacy and Telecom. A seasoned FMCG professional he has worked across geographies in India with some leading brands - Wipro Lighting, Gillette and Perfetti.

    Murali completed his BE (Mechanical Engineering) from Birla Institute of technology and went to do his Masters in Marketing Management from NMIMS Mumbai - batch of 1994.