M V S Murthy, is a consumer marketing professional and brings to the table over 15 years of work experience. During this time he has transitioned from conventional advertising, into digital marketing and then over to the marketer's side. He has been an ICICI Banker for a large part of his career.
The roles he has handled include those of client servicing and account planning, interactive strategy, key account management & business development. With ICICI Bank he has worked on new Customer acquistion both at retail and corporate levels. He was the Head of Product, Portfolio & Marketing for Privilege Banking at ICICI Bank
At present he looks after New Product Development for retail liability products and also the bank's My Savings Rewards Loyalty Program. He is a digital migrant and is presently working on being digital to stay relevant in blurring geographies and data driven marketing.